We ran the election 66,000 times every night,” said a senior official, describing the computer simulations the campaign ran to figure out Obama’s odds of winning each swing state. “And every morning we got the spit-out — here are your chances of winning these states. And that is how we allocated resources.
Given the overwhelming preference for dogs apparent in mainstream entertainment media and in statistical analysis among Americans, the cat’s election as unofficial ‘mascot of the Internet’ is a phenomenon worth noting. Certainly, some of this can be explained by facts such as ‘internet culture pioneers are not representative of the norm’; ‘the internet is a haven for subcultures to express preferences less welcome in mainstream society’; and ‘people who are dog people are probably doing things like throwing a Frisbee outside, painting a fence in suburbia, driving to a relevant chain restaurant or giving birth to children in a hospital setting , not going online creating Tumblrs.’
As technology has advanced, the industry has turned its eye towards more precise ways of measuring performance and engagement. With the rise of the internet, mobile and social, you could see results as they came in. Science is the new buzzword. The marketing nerds are taking over for the well-dressed creative types.
A look behind the scenes at Stamen’s Watercolor Maps
Drawing Apparatus (by Robert Howsare)